Visual Identity &Digital Presence for Thread
The "НИТЬ "(Thread) project involved collaborating with the prestigious Helikon-Opera Theatre to define the complete visual identity and digital presence for their new immersive performance. As a Web Designer, my role encompassed end-to-end design, from conceptualizing the branding to executing the final UI/UX and building a responsive landing page on the Tilda platform. The primary goal was to translate the performance 's deep aesthetic and emotional tone into a cohesive online experience that would resonate with the target audience.
Scope
Branding, UI/UX, Landing Page Design, Tilda
Category
Luxury Entertainment / Performing Arts / Website
Outcome at a Glance
The project resulted in a cohesive brand ecosystem that elevated the production’s digital footprint and successfully drove audience interest.
2:45 min
average time on page
+25% MoM
branded search queries
Project Overview
Role &Process
I managed the entire digital product lifecycle, beginning with conceptual discovery and brand moodboarding to distill the performance 's emotional vision. This was followed by defining the Information Architecture (IA) and producing high-fidelity UI/UX prototypes centered on subtle theatrical motion. The final build involved expert execution on the Tilda platform 's zero-block editor to ensure a pixel-perfect, fully responsive landing page that was then launched with integrated analytics to track key engagement KPIs.
Challenge
The core challenge was to create a digital artifact that could effectively capture and communicate the atmosphere of an immersive theatrical performance. The solution required replacing a standard informational page with a high-fidelity, emotional experience that would drive conversion for a luxury audience.
Visual Identity &UI/UX
The resulting design was an exercise in elegant restraint:
Color Palette
Dominated by deep, luxurious colors (like the rich purple/black visible in the summary), establishing an immediate sense of drama and exclusivity.
Typography
The selection focused on a sophisticated pairing of fonts that balanced classic artistry with modern legibility.
Motion Design
Subtle but impactful micro-interactions and motion elements were designed to draw the user into the page, reflecting the "immersive "experience and giving life to the digital "НИТЬ ".
Design of the Landing Page & Final Result
Conclusion
The Thread project successfully bridged the gap between a physical, high-art performance and its digital representation. By prioritizing the emotional tone through cohesive branding and a sophisticated web presence, the result was a powerful marketing tool that not only informed but also captivated potential audience members, leading directly to the stated goal of elevated online visibility and improved audience engagement.
2:45 min
average tme on page
